Ginarte Law Firm
We restructured Ginarte Law Firm's ad account (New York and New Jersey): 96 cases closed in February 2026 at $1,800 per sale, down 61%.
The challenge
Ginarte Gonzalez & Winograd, LLP is one of the best-known personal injury firms in the New York and New Jersey metro area, with roughly 30 attorneys, over 100 legal support staff and 8 offices. When we took over, the ad account was completely disorganized, generating:
- Uncontrolled advertising spend
- Lack of clear segmentation pillars
- Extremely high cost per sale ($4,649 per sale)
- Difficulty scaling results predictably
The firm urgently needed a restructuring that would reduce costs and establish a predictable case generation system.
Goal
- Reduce Cost per Sale by 50% within the first 3 months
- Establish a solid structure that enables scaling closed case volume
The strategy
Implementation was carried out in phases:
Phase 1 — Restructuring (Pre-May 2025)
- Complete restructuring of the ad account
- Definition of clear segmentation pillars
- Progressive campaign optimization ahead of the new strategy
Phase 2 — New integrated strategy (May 2025)
- Implementation of the new strategy focused on efficiency and scalability
- Continuous analysis and adjustments based on real performance data
- Constant monitoring of key metrics for data-driven decisions
Results
Cost per sale evolution
| Stage | Cost per sale | Closed cases |
|---|---|---|
| Initial situation | $4,649 | -- |
| Pre-strategy (optimization) | $2,800 | 48 |
| Post new strategy (May 2025) | $1,800 | 61 |
| New record (2026) | $1,800 | 96 |
Sustained results
- Average of +55 cases / sales per month
- Best month: 96 closed cases (new 2026 record)
- Best cost per case achieved: $1,800
- Volume growth: +42% before vs. after May 2025
- Goal of 100 monthly cases within reach
- Monthly investment: ~$130K MXN
New record — 2026
In 2026, the account achieved its two best results ever: 96 closed cases in the best month and a record cost per case of $1,800 — surpassing all previous benchmarks and consolidating the account as a model of advertising efficiency in the legal sector.
Key dashboard metrics (January 2026 – February 2026)
4
Active messaging campaigns
1,457
Conversations initiated
$0.98
Average cost per result
224,858
Total reach
Conclusion
The strategic reorganization of the account allowed us to regain control of the investment, drastically reduce costs, and establish a scalable structure. The project went from an inefficient operation to a predictable, profitable system with sustained growth.
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