NUMA Parque Empresarial
Paid ads case study: NUMA Parque Empresarial generated $10.5M in digital sales (+122% vs 2024) with an integrated Meta Ads, Google Ads, and LinkedIn Ads strategy.
The challenge
NUMA Parque Empresarial had two clear objectives for 2025:
- Surpass total digital sales achieved in 2024
- Have more than 40% of total revenue come from digital advertising
In 2024, digital results were: 26 digital sales, $4,738,104 in revenue, and a 31% share of total sales. The challenge was not just to increase volume, but to improve lead quality to raise the average ticket.
Goal
- Surpass total digital sales achieved in 2024
- Have more than 40% of total revenue come from digital advertising
The strategy
In March 2025, we designed a restructuring focused on lead quality and scalability — not just volume. The strategy was multichannel:
Meta Ads
- Increased budget on Native Lead Forms
- Reduced budget on Messaging campaigns
- Focus on higher-intent leads
- Retargeting via Messages to users who completed forms
Google Ads
- Performance Max active to maximize qualified web traffic
- Priority on Google Search to capture high-intent demand
LinkedIn Ads
- LinkedIn campaigns incorporated to drive highly qualified traffic and feed remarketing audiences on Meta
Results
2024 vs 2025 comparison
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Digital sales | 26 | 35 | +34.6% |
| Revenue generated | $4,738,104 | $10,536,853 | +122.4% |
| Digital share | 31% | 46% | +15 points |
| Total digital investment | $37,027 | $58,631 | +58% |
| Total investment + fees | $51,634 | $84,338 | +63% |
2025 investment and sales breakdown
| Channel | Investment (with fees) | Sales | Revenue |
|---|---|---|---|
| Meta — Lead Form | $77,003 | 18 | $4,266,811 |
| Meta — Messaging | 17 | $6,270,042 | |
| Google Ads | $4,790 | Qualified traffic support | |
| LinkedIn Ads | $2,545 | Remarketing and audiences | |
Growth analysis (strategic ROI)
- Sales increase: +9 sales → +34.6%
- Revenue increase: +$5,798,749 → +122.4%
- Digital share increase: from 31% → 46% (+15 percentage points)
Key insight: while volume grew 35%, revenue grew over 120%. This indicates better lead quality, higher average ticket, and greater digital ecosystem efficiency.
Conclusion
The new multichannel structure far surpassed 2024 results — not just in sales volume, but in real revenue impact. Digital advertising went from being a complementary channel to a strategic business pillar, exceeding the 40% share goal and reaching 46%.
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