Constructora Galilea

The challenge

Constructora Galilea, one of the most active builders in Ecuador's real estate market, was experiencing a lead volume plateau. Despite increasing investment with extra campaigns, the number of prospects wasn't growing at the required pace.

Ads had been running too long, causing audience fatigue and progressively reducing campaign effectiveness.

Goal

• Client: Reach 1,000 monthly leads with a total budget of $1,500
• Agency: Reduce CPR below $1.20, enabling higher volume with the same budget

The strategy

The key wasn't increasing spend — it was creative rotation and messaging.

1. Aggressive creative rotation

We implemented a rule of 4 new creatives per month, 1 per development. New creatives entered direct competition with previous "winners," refreshing the audience and preventing visual fatigue.

2. Quality campaign prioritization

We prioritized native lead form campaigns to obtain higher-quality leads rather than just volume.

3. Continuous optimization

Weekly metric monitoring per development to redistribute budget toward the best-performing campaigns.

Results

January 2026

• Total volume: 1,727 leads generated, of which 1,075 were quality leads — surpassing the client's 1,000 goal
• Cost efficiency: Average CPR of $0.87, well below the technical target of $1.20
• Commercial impact: Went from 1 booking in December to 5 in January, driven by higher volume and quality campaign prioritization

Campaign dashboard (January – February 2026)

Conclusion

The Galilea case demonstrates that lead growth doesn't always require more investment. The combination of constant creative rotation, project-based segmentation, and data-driven optimization allowed us to exceed targets within a contained budget.