Villa del Rey

The challenge

Villa del Rey, a real estate project in Ecuador, had no organic presence for key property searches. All lead generation depended exclusively on paid advertising, representing a high cost and a risk to the project's sustainability.

In an increasingly competitive real estate market, they needed to rank for local searches to capture potential buyers without relying solely on ad spend.

Goal

• Rank the project in the top 3 of Google for relevant local real estate searches
• Generate organic leads that complemented the paid advertising strategy

The strategy

We implemented a comprehensive local SEO strategy that included Google Business Profile optimization, creation of specific landing pages by property type and location, and geolocated content production to capture high-intent searches like "homes for sale in [area]" and "real estate project [city]".

We worked on generating reviews and local citations to strengthen domain authority in the real estate sector.

Key changes

• Google Business Profile optimization
• Landing pages specific to property type and location
• Geolocated content for high-intent searches
• Local review and citation building

Results

In 8 months, Villa del Rey moved from position 34 to top 3 on Google for 12 strategic real estate keywords. Organic leads grew by 147%, generating inquiries from potential buyers at zero ad cost.

Dependency on paid advertising was reduced by 41%, allowing budget to be reallocated to other marketing initiatives.

Conclusion

The local SEO strategy allowed Villa del Rey to organically capture potential buyers, reducing costs and creating a sustainable acquisition channel in a highly competitive real estate market.