TrackLink

The challenge

TrackLink, a SaaS logistics platform, had only 780 monthly visits with an 89% dependency on paid advertising. Organic traffic was practically nonexistent and customer acquisition costs had become unsustainable.

The company needed to diversify its traffic sources and reduce reliance on ad spend to maintain healthy long-term growth.

Goal

• Significantly increase organic traffic in under 12 months
• Rank strategic logistics-sector keywords
• Reduce cost per lead

The strategy

We performed a complete restructuring of the site architecture, organizing content into thematic clusters around logistics, shipment tracking, and fleet management.

We optimized Core Web Vitals to improve technical site performance — including image compression, lazy loading, and critical CSS optimization.

We implemented a high-value technical content strategy for the sector, which generated natural backlinks from specialized industry portals.

Key changes

• Site architecture restructured into thematic clusters
• Core Web Vitals optimization (compression, lazy loading, critical CSS)
• High-value technical content strategy for the logistics sector
• Natural backlink generation from specialized portals

Results

In 10 months, organic traffic grew by 408%, from 780 to 3,960 monthly visits. Cost per lead dropped by 62% thanks to organic lead generation.

27 keywords ranked in the top 3 of Google for relevant logistics terms. Dependency on paid ads dropped from 89% to 43%.

Conclusion

The combination of an optimized site architecture, high-value technical content, and performance improvements allowed TrackLink to drastically reduce its dependence on paid advertising — building a sustainable and profitable organic acquisition channel for the long term.