Productos del Sur

The challenge

Productos del Sur, an online store with over 200 products, generated only 7% of its traffic organically. Product pages were not SEO-optimized, load speed was 6.2 seconds (well above recommended benchmarks), and the site architecture didn't allow search engines to efficiently crawl and index the full catalog.

Goal

• Significantly increase organic traffic
• Improve site speed to under 2 seconds
• Make SEO a meaningful revenue source representing at least 30% of total sales

The strategy

We conducted a complete technical audit of the ecommerce site, identifying crawl issues, duplicate content, and orphan pages. We optimized all 200+ product pages with on-page SEO: unique titles, compelling meta descriptions, enriched descriptions, and structured product data (schema.org Product).

We implemented a local link-building strategy with Ecuadorian directories and media outlets. For speed, we migrated to optimized hosting, implemented a CDN, and optimized images and scripts.

Key changes

• Full technical audit: crawl issues, duplicate content, orphan pages
• On-page SEO for 200+ product pages with structured data
• Local link building with Ecuadorian directories and media
• Migration to optimized hosting with CDN
• Image and script optimization for faster load times

Results

In 12 months, organic traffic grew by 289%. SEO's contribution to revenue grew from 7% to 38%, making it the second most profitable channel.

Load speed improved from 6.2s to 1.8s, positively impacting conversion rates. Over 150 product pages ranked on the first 3 pages of Google.

Conclusion

Comprehensive technical optimization and a product-page content strategy transformed SEO into the second most profitable channel for Productos del Sur — proving that a well-optimized ecommerce site can generate significant revenue without depending exclusively on paid advertising.